Guglielmo Marconi, the TEI of Western Greece and Digital Innovation Laboratory co-organized the 1st Summer School in Entrepreneurship and Digital Innovation, hosted by Entrepreneurship the Summer School. The laboratory was a one-week intensive programme that aimed at improving the linkages between new entrepreneurs with top niche technologies.
The objective of the event was to target people interested in start-up businesses and to stimulate the circulation of innovative ideas. The programme was divided in two sections, the morning lectures focused on specific topics related to issues like, marketing, coaching, financing etc., while the afternoon workshops aimed at putting theoretical knowledge into practice, availing of real life examples. All sessions were delivered by University Lecturers, trained teachers and professionals. In addition, successful entrepreneurs shared their views and ideas with the participants in a special lecture about ‘how to become successful’.
The most innovative and creative idea was awarded with the preparation and launch of the business plan by an experienced team of consultants in order aviate the engine of the new entrepreneurs. The event involved 40 participants coming from a variety of backgrounds. The evaluation was rather successful and the feedback of the participants more than enthusiastic. The organizers and Marconi University are looking forward for the 2nd Summer School next year, something that will turn this event into an institution. Marconi University was represented by four significant staff members. First, Dr. Arturo Lavalle’s presentation was about the “Ongoing Learning, Education and its interconnections with the real economy.” Lavalle, had the chance to present and promote in the most effective way the vision of Marconi University. In this line, Dr Geropanta spoke about three correlated topics: ICT, Exponential Growth, Smart cities.
Her case studies revealed the impact of ICT in Rome, new ways of mapping relations of various stakeholders at an urban scale and ideas for entrepreneurship ecosystems that are linked with strategies for urban regeneration and cultural revival. Dr Christos Kallandranis presented part of his research regarding the “Issues of Credit Rationing in SMEs,” Fintech companies, innovative ways to raise funds for financially constrained firms etc. Finally, Dr Ioannis Rizomyliotis, by depicting a landscape where modern businesses need to integrate new technologies into traditional models, he highlighted the need for critical thought in adopting sophisticated practices in marketing.
The feedback from the participants exceeded our expectations. In addition, Dr Antonis Livieratos, CEO of Saint Startup, engaged participants into the idea of lean startup and the relevant tools leading an idea into a product and a product into a business (business model canvas, minimum viable product etc.).
Finally, participants had the opportunity to work with Saint Startup (www.saintstartup.com) a free web application based on lean startup that is leading early stage startups from the idea to the market. Caterina Kostoula, a former Executive Coach and a Global Business Leader at Google London with $1Bn portfolio introduced the participants to an interactive workshop about coaching and success. Participants were given the opportunity to define success for themselves and prioritize their five most important values so that they can align their business and life decisions to them. Finally, Dr Ioannis Kostopoulos, analyzed the effect of Public Relations and Corporate Governance in conjunction with the introduction of new technologies in start-up businesses.
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