Master in Fashion Management and Design

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Overview

The fashion industry has always expressed a great economic and creative potential, particularly in Italy where it represents a historical sector of excellence. Thanks to the manufacturing and tailoring tradition as well as the creativity and the innovative ability of its great designers, the “Made in Italy” label has found in the fashion industry an important vehicle for its growth, both from the cultural/artistic and the economic/commercial point of view. The Master in Fashion Management & Design has been designed by Marconi University to capitalize the value of the Italian styling tradition and to improve professional training and refreshment in this ever-evolving sector.

The Master program is composed of 6 modules, and concludes with a final exam

Duration:
1 year

Credits:
60 ECTS (European Credit Transfer and Accumulation System)
45 Quarter Credits 

Learning Objectives

Like all degree Programs at Marconi University, the Master in Fashion Management & Design is based on a concept called “Outcomes Based Learning”. This breaks up the educational experience into the categories of knowledge and ability, identifying the things a student should know and be able to do upon completion. The Master program is structured to train professionals to meet the needs of internationally renowned fashion designers, through an innovative approach combining theoretical knowledge with practical experiences. Virtual laboratories, case studies, lectures and testimonies given by experts in the field ensure a highly practical and operational approach which emphasizes the Italian creativity and management system that made the fashion sector an excellence in the world.

Outcomes and Professional Profile

The Master was developed for those looking for professional training and refreshment in the field of fashion conception and design, in the realization of the fashion product, in the management and valorization of a fashion factory through appropriate communication and promotion strategies. More specifically, the expert in Fashion Management & Design will be able to follow the whole process of the fashion industry, from the products planning and design to the marketing, promotion and communication activities (e.g. fashion shows, showrooms, magazines, etc...). He/she can manage the entire fashion product lifecycle until its distribution and introduction to the target market.

Final Thesis

The final thesis of the Master’s program, intended to assess the technical, scientific and professional preparation and competences of the student, requires the completion, discussion and presentation of a written project work during the dissertation.

Study plan

ModuleSSDCoursesECTSUS QC
Module I:  M-STO/05
L-ART/03
History of the Fashion Industry, Style and Design 6 4.50
Module II ING-IND/22
ICAR/13
Introduction Design Theory and Practice 8 6
Module III ING-IND/22
ICAR/17
Introduction to Fashion Drawing, Pattern-Cutting & Construction 10 7.50
Module IV SECS-P/10
ING-IND/15
Luxury Brand Management 11 8.25
Module V SECS-P/08 Contemporary Fashion Promotion and Distribution 9 6.75
Module VI SECS-P/07
SECS-P/08
Industry Analysis 10 7.50
    Final Thesis 6 4.50
    TOTAL 60 45