The process of globalization that has affected markets has led to a strong boost in the tourism product, extending the range of resources and requiring those who work in the field to be in possession of up-to-date professional abilities and increasingly developed managerial skills.
Faced with a complex and competitive market, in a world in which consumers/tourists are becoming more demanding and require customized yet reasonably priced products, tourism businesses must comply with continuous cultural, organizational and managerial innovations.
The hospitality sector must respond to the constant demand for improvement of service quality and be capable of measuring effectiveness and efficiency of the management systems in use, in a general perspective of growth and development.
Managerial training has a fundamental role in the achievement of these goals and the Master in International Hospitality and Tourism develops specialized competencies by providing the tools and techniques necessary for professional practice, encouraging the development of a corporate culture that can render tourism a more competitive product offering and increase the quality of services.
The Master program is composed of 6 modules, and concludes with a final exam
60 ECTS (European Credit Transfer and Accumulation System)
45 Quarter Credits
At the end of the degree program, the student will be able to:
- organize methods and processes for an effective and efficient management of a touristic business;
- identify the general principles of an efficient business management, with particular attention to the goods/services sector;
- recognize the economic, strategic, communicational and marketing scenarios that influence and regulate the growth and development of the tourism market;
- determine the criticalities and business opportunities in the sectors of hospitality, reception and services related to travel and recreation.
Outcomes and Professional Profile
The Master in International Hospitality and Tourism helps create professionals with business, management and organizational expertise, capable of taking on operational roles and responsibilities in all aspects of the tourism and hospitality industry.
The careers that await the tourism and hospitality specialist are as follows:
- Tourism promotions manager
- Tourism marketing expert
- Hospitality manager
- Food and beverage manager
- Event planning
- Restaurant and night club management
- Government tourism minister
The final thesis of the Master’s program, intended to assess the technical, scientific and professional preparation and competences of the student, requires the completion, discussion and presentation of a written project work during the dissertation.
|Module I||SECS-P/07||Business Administration||6||4.50|
|Module II||SECS-P/10||General Management||6||4.50|
|Module III||SECS-P/10||Strategic Processes of Innovation||6||4.50|
|Module V||SECS-P/8||Economy and Techniques of Tourism||6||4.50|
|Module VI||SECS-P/8||Web Solutions for the Promotion of Tourism and Hotels||6||4.50|