Master in Global Marketing and International Business Relations

Course Description

The phenomenon of Globalization has had a significant effect on the international marketplace, as ever imposing technological advancements facilitate transnational relations between vastly diverse nations and markets. As a consequence, corporate strategy has been faced with the task of adapting accordingly. The Master in International Business Relations responds to this need for modernization in the international arena and to align one self to the requirements expressed by these new trends. The training program intends to develop skilled professionals capable of making the best use of the tools and methods needed to operate in an increasingly dynamic and global environment, such as the international markets.

Through the Master program, students will achieve a thorough understanding of economic, financial, strategic, marketing and communication scenarios that influence and regulate market trends and international affairs. Particular attention is devoted to the interdisciplinary approach, a key feature of International Business Relations. Elements of the economics and science of diplomacy are intertwined with law and sociology, as well as communication and geopolitics.

The Master program is composed of 4 modules, and concludes with a final exam.

Module 1 – International business - MIBR_M1
CFU/ECTS 18 – US QC 13,5

The programme aims to fully prepare the students for the international business world transferring knowledge and competences tailored to company requirements. The main objective is to turn academic experience and theoretical knowledge into a professional, multi-cultural experience.

The participants will develop exactly the right skills needed to work proactively in international management and to develop an international career.

Module 2 – International marketing - MIBR_M2

This area will present an overview of the unique aspects of marketing in the international business environment and provide the framework upon which multinational marketing management can be based. The lessons will introduce students to the international market environment and the principles underlying the development and implementation of marketing strategies across and within foreign countries.

Module 3 – International law - MIBR_M3
CFU/ECTS 12 – US QC 13,5

The objectives of the module mainly consist in providing, as its primary goal, a basic formation as broad and complete as possible, in the various subjects in which the domains of international and European Union law are articulated.

The students will acquire high methodological skills in legal analysis, comparative research in the context of international trade law and international tax law, in the analysis of legal sources peculiar to the European tax law, in order to the carry out analysis, evaluation, integration and development of European tax systems and European taxation.

Module 4 – International relations - MIBR_M4
CFU/ECTS 18 – US QC 13,5

This course aims at reviewing four basic topics. The first one refers to geo-politics and the focus is on aspects such as globalization and its role in international businesses, the role of trade agreements and multilateral organizations within the G8, and the relation between trade and the environment. The second one focuses on the history and sociology of international relations in the period following World War I. The third topic refers to the history of contemporary political thought starting from the early decades of the 20th century; the focus is on the contributions made by leading scholars such as H. Arendt, H. Marcuse and J. Rawls. The last topic is about international cooperation policies as developed and implemented by international organizations such as the United Nations and its agencies, the European Union and the World Bank.

Learning Objectives

At the end of this program, the student will be able to:

  • explain how the economic, financial, strategic, marketing and communication scenarios affect international affairs and market trends;
  • understand the impact of economics, the science of diplomacy, law, sociology, communication and geopolitics on international business relations;
  • focus on the evolution of the relationship between states and markets, international institutions and geo-economic politics.

Outcomes and Professional Profile

At the conclusion of the Master in Global Marketing and International Business Relations, graduates will be capable of operating in multinational companies and international organizations, both public and private. They will have developed the necessary skills and competences for effective intervention, and also a practical expertise to be applied to scenarios of real-world business, in relation to an international context. The possible careers that await the Global Marketing and International Business Relations specialist are as follows:

  • Export Manager
  • Operator in international organizations (governmental or non)
  • International Trade Technician
  • International Relations for private companies or institutions
  • Operator in the field of economic and financial communication
  • Various positions in multinational companies, government agencies or global institutions

Final Thesis

The final thesis of the Master’s program, intended to assess the technical, scientific and professional preparation and competences of the student, requires the completion, discussion and presentation of a written project work during the dissertation.